사업단 성과관리

  • 사업단 성과관리
  • 연구논문 실적

Exploring a pent-up travel: constraint-negotiation model.

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작성자 BK21Four 댓글 0건 조회 44회 작성일 -0001-11-30 00:00
  • 저자 Kyoungmin Lee, Minsung Kim, Jin Young Kim &Chulmo Koo
  • 저널명 Journal of Travel & Tourism Marketing
  • DOI 10.1080/10548408.2023.2245415
  • 본문

    This study proposes a model that links travel constraints with subjective norm as an additional constraint, negotiation, and learned helplessness to the desire under the pandemic and pent-up intention. Extending the constraint-negotiation model, this study analyzed 488 survey data using partial least square structural equation modeling. The results show that pent-up intention for international travel is positively affected by the desire to travel under the pandemic, which can be built up from the individuals’ negotiation strategies under the constraints. These findings elucidates the underlying mechanisms contributing to the rebound effect in international travel. 

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